TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online content provider